Wednesday, 21 March 2012

Should startups pitch?

Showing an audience an idea in an unfinished website may not be a big risk.
There are likely to be many future developments that only exist in the minds of the founders.
Furthermore, there are many developments that can only evolve from a certain set of initial conditions that are unique to your website. These are only likely to be released to the public progressively once the website is launched and people start using it.
A website is a complex beast.
There aren't many websites around with just that one single feature that can make or break them (if copied by someone else).

If your website does have such a feature then consider applying for a provisional patent.

1 comment:

  1. You could also look at it this way:
    If you're writing down all good business ideas you get, you probably have a long(ish) list of them now. How many of them are going to see the light of day?

    What similarity does this have pitches you mentioned? Well:
    - first of all you believe in each and every one of these ideas hence you've put them on paper
    - you understand exactly why those ideas could be marketable and have envisioned the rough scope of them

    Basically you represent the best potential person that could steal any of your ideas. But it's also a fact that you're not realising all of these ideas.

    How can we expect others that don't know anything about these ideas apart from what we tell them to steal them?

    So as you anticipate... Pitching may not be that harmful. But you seem to deal with patents a lot.